About

da.u.de  ('da-you-deh')

Origin: dayude (Malay);

Mantra: Traditional wellness for modern lifestyles

Modern signature fashion, beauty, and well-being products inspired from traditional remedies

Designer: Renee Sebastian

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Today, we are digital natives. We only know what is pumped into our minds and our identities become more obscure. Here, we strive to bring our time-tested African and Asian traditions into this modern age. Somehow we have been trained to forget our ancestral ways for fear of not being stylish enough. da.u.de challenges this notion in an attempt to revisit, reintroduce, and reveal our heritage.